DRINKFINITY VISUALS

Role: Designer
Timeline: 6 Months
Client: Drinkfinity, PepsiCo

ABOUT THE GRAPHICS

Throughout the process of rebranding Drinkfinity and launching of the new Drinkfinity bottle, I led the digital design direction of the brand. Based on an existing style guide, the digital direction aimed to visually communicate the experience of using the new bottle, as well as the new flavors. This included the creation of data visualizations, social media assets, and print media. As part of the new direction, the brand comes alive with eye-catching colors and playful gifs.