Role: Interaction Designer
Timeline: 3 Months
The Jitney system in Miami, FL provides additional transit support to neighborhoods that are underserved by public transit. However, the process of catching a jitney isn’t very simple. Because all of the current routes and schedules are offline, the goal was to make a Jitney app that digitized this information while remaining simple and accessible. These jitneys are also privately run small business that have struggled to gain traction because of their offline presence. This app can aid current users while gaining a new set of Jitney passengers that will be able to familiarize themselves quickly and keep these local businesses afloat.
The first step I wanted to take in conducting research was the fly on the wall observation of how the Jitney operated. I boarded the bus and observed several interactions between passengers and the driver. Most notably, I witnessed passengers not have enough change and the driver letting them on regardless, based on familiarity. This moment sparked the idea of having a digital pass that would facilitate the boarding process. In addition, I witnessed different generations on the jitney and that reinforced the importance of having the jitney become a digital experience.
When thinking about the information architecture of the Jitney App, it was crucial for the app to be direct and navigable. When it came to Menu, the key features were determined by my research. For example, being able to buy a pass on the app would solve the problem of the passenger not having the exact change, and would rid the driver of the responsibility of keeping track of money owed. Since the Jitney is completely offline, I proposed having all available routes digitized and available for user view. Digitizing these routes allows for all passengers, new or existing, to have information about their daily commute readily available.
Informed by my Lo-fi explorations, I knew that I wanted the app to stand out visually. As part of this goal, I used a saturated yellow and experimented with bold graphics and a heavy typeface. The final design was graphic driven and bright, while still offering accessibility in legibility and contrast. The text is clear and the menu options are straightforward for users of all levels to gain familiarity with how the application works.